Announcing "7 Days of Clarity": Our New, Free Meditation Course designed for IPA Members
- Simon Jones DipBSoM
- 1 day ago
- 3 min read
In the world of advertising and creative agencies, your mind is your single most valuable asset.
It’s the engine for your innovation, the source of your strategy, and the foundation of your resilience. But in an industry defined by high-stakes pitches, relentless deadlines, and constant pressure to perform, this asset is often overworked and under-supported.
The result is a cognitive paradox: you’re expected to deliver breakthrough creativity while battling mental distraction, and project confident leadership while managing internal stress.
At klarosity, we believe the most ambitious professionals need the best tools. That's why we've developed "7 Days of Clarity: An Introduction to Meditation", exclusively for IPA members.
This free, 7-day guided course is designed specifically for the reality of agency life. It reframes meditation not as a passive escape, but as a rigorous, evidence-based skill for optimising your performance, building resilience, and enhancing your creative mind.
Why Meditation is a Professional Skillset?
For ambitious leaders, meditation isn't about "silencing the mind", that’s the number one myth. It is an active, trainable skill that gives you a strategic advantage. The practice is a form of mental training that, over time, physically changes the brain through a process called neuroplasticity.
Our evidence-based approach is designed to deliver tangible returns on your mental performance.
To Sharpen Your Focus: If you feel your mind is constantly distracted, you're not wrong. Research from Harvard found that the human mind is in a state of "mind-wandering" for nearly 47% of our waking hours. This programme trains Focused Attention (FA), a technique that acts like a 'rep' for your brain, strengthening your ability to tame distraction and improve your focus.
To Boost Your Creativity: Creative thinking requires a specific mental state. Research has identified that different meditation styles support different types of thinking. While FA supports convergent thinking (finding one right answer), this course introduces you to Open Monitoring (OM) meditation. OM is a specific technique scientifically shown to reduce "cognitive rigidity" and enhance divergent thinking , the open, innovative brainstorming state essential for agency work.
To Build Your Resilience: High-pressure environments activate the body's "fight-or-flight" system, leading to burnout. This course teaches you to consciously activate your "Relaxation Response," a measurable physiological state that lowers heart rate and counters the effects of stress. You'll also learn how this practice builds long-term resilience by rewiring your brain's response to pressure.
To Develop Your Leadership: Effective leadership and strong client relationships are built on empathy and social connection. We introduce Loving-Kindness Meditation (LKM), a practical method to train these exact skills. Research has shown that even a few minutes of LKM can measurably increase feelings of social connection , giving you a tangible tool to improve your teamwork and client interactions.
Your 7-Day Journey
We have designed this programme to be practical and accessible, requiring just 3-10 minutes each day.
Day 1: The 5-Minute Start: Demystify the practice and learn to "anchor" your attention.
Day 2: Tame Your Distracted Mind: Practice Focused Attention to build your mental muscle.
Day 3: Activate Your 'Calm' System: Use your breath to manage your physiological stress response in real-time.
Day 4: Build Your Resilience: Learn to observe stressful thoughts without being controlled by them.
Day 5: Unlock Your Creative Mind: Use Open Monitoring to prime your brain for innovation.
Day 6: Connect With Clarity: Practise Loving-Kindness as a trainable leadership skill.
Day 7: The Path Forward: Integrate your new skills in a final 10-minute session.
How to Access the Course
This programme is available now, completely free, to all IPA members.
Your mind is your greatest asset. It's time to train it.
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